Who is responsible for your information
LiveFooty.TV is the controller of personal information collected directly through this website. You can contact us about privacy matters at contact@livefooty.tv.
Information we collect
When you visit LiveFooty.TV, we and our hosting, security and advertising providers may process technical information such as your IP address, browser and device type, approximate location, pages requested, referring page, timestamps and security signals.
If you contact us, we receive the information you choose to provide, including your email address and message. If we introduce accounts, we may also process account identifiers and the teams, channels and other preferences you choose to save. We will update this notice before account registration is made available.
How we use information and our lawful bases
We process information where it is necessary to provide a feature you have requested, to pursue our legitimate interests in operating, securing and improving the site, to comply with legal obligations, or where you have given consent. Where we rely on legitimate interests, we consider the effect on your rights and privacy.
In particular, we use information to deliver pages and requested preferences, prevent abuse, maintain site security, correct and improve listings, respond to enquiries, understand aggregate performance, and fund the site through advertising. Advertising cookies, personalised advertising and other non-essential storage are used only in accordance with the choices presented by our consent-management platform.
Cookies and local storage
We use cookies and similar technologies, including browser local storage. Some storage supports a feature you request, such as remembering your chosen fixture layout or World Cup bracket picks. Advertising and consent technologies may also use cookies or other browser storage.
Our Cookie Policy explains the technologies, purposes and available controls. You can revisit the consent message through Privacy choices. Changing or clearing browser storage may reset saved layout or bracket preferences.
Advertising
We use, or may use, Google AdSense to display advertising. Google and participating advertising partners may process identifiers, device information, approximate location and activity information to deliver, limit, secure and measure advertisements, and—where you consent—to personalise them.
Read how Google uses information from sites that use its services and Google's Business Data Responsibility information. You can also manage Google ad personalisation in My Ad Centre. Withdrawing consent does not affect processing that took place before withdrawal.
Analytics
We may use Cloudflare Web Analytics to understand aggregate traffic and site performance. Cloudflare states that this service does not use cookies or local storage to collect usage metrics and does not fingerprint individual visitors. If we add analytics that uses non-essential storage, it will be placed behind the relevant consent choice and added to the Cookie Policy.
Who receives information
Information may be processed by providers that help us host, secure, measure and monetise the site, including Cloudflare and, where advertising is enabled, Google and the advertising partners identified in the consent message. We may also disclose information where required by law or where necessary to protect the rights, safety and security of LiveFooty.TV, its visitors or others. We do not directly sell your personal information.
International transfers
Some providers may process information outside the United Kingdom. Where UK data-protection law requires safeguards, we rely on the provider's applicable transfer mechanism, such as adequacy regulations or approved contractual protections.
How long we keep information
We keep personal information only for as long as needed for the purpose for which it was collected, including security, legal and dispute-resolution requirements. Contact messages are normally retained for up to 24 months after the matter is closed unless a longer period is required. Technical security records are kept in accordance with our providers' retention settings. Browser preferences remain on your device until you change them, reset the relevant feature or clear browser storage.
Your rights
Depending on the circumstances, UK data-protection law may give you rights to access, correct or delete your personal information; restrict or object to its use; receive certain information in a portable format; and withdraw consent. You may exercise these rights by emailing contact@livefooty.tv. We may need to confirm your identity before acting on a request.
You also have the right to complain to the UK Information Commissioner's Office. We would appreciate the opportunity to address your concern first.
Children
LiveFooty.TV is a general-audience football information site and is not designed to collect personal information from children. If you believe a child has provided personal information directly to us, please contact us so that we can investigate and delete it where appropriate.
Changes to this policy
We may update this notice when our services, providers or legal obligations change. Material changes will be highlighted on the site and the date above will be updated.