Your choices
When required, our consent message lets you accept, reject or manage non-essential advertising and measurement technologies. Choosing reject does not prevent you from using the football guide. You can revisit your decision at any time.
What these technologies are
Cookies are small text records stored by your browser. Local storage is a browser feature that can retain information on your device without sending it automatically with every web request. Similar technologies include pixels, tags and browser identifiers. UK cookie rules can apply to all of these technologies, not only traditional cookies.
Technologies currently used by LiveFooty.TV
| Name or provider | Type | Purpose | Duration | Category |
|---|---|---|---|---|
fixture-layout | First-party local storage | Remembers whether you selected the card or table fixture layout. | Until you change it or clear browser data | Functional |
livefooty-bracket-picks-v2 | First-party local storage | Remembers World Cup bracket choices you make on this device. | Until you reset the bracket or clear browser data | Functional |
| Google Privacy & messaging / IAB TCF | Consent cookies and browser storage | Records and communicates your privacy and advertising choices so that they can be respected. | Varies according to the consent record and regulatory settings | Necessary for recording choices |
| Google AdSense and advertising partners | First- and third-party cookies, pixels and identifiers | Delivers, secures, limits and measures advertisements and, where you consent, personalises them. | Varies; commonly from the session up to 13 months in the UK and EEA | Advertising |
Functional storage
LiveFooty.TV writes the layout and bracket entries above only when you use those features. The information remains on your device and is not used to build an advertising profile. These features may reset if you block or clear local storage.
Future saved-channel and favourite-team features may use similar first-party storage for visitors without accounts. If account syncing is introduced, the account data and any related sign-in cookie will be documented before launch.
Advertising
Google AdSense and participating advertising partners may use cookies and similar technologies for ad delivery, fraud prevention, frequency control, reporting and personalisation. The exact vendors and purposes available to you are shown in the consent message. Non-personalised advertising may still require storage for purposes such as security and invalid-traffic detection.
For current details, see Google's advertising and measurement cookie information and partner-sites disclosure.
Analytics and Cloudflare
Cloudflare provides hosting, security and traffic services for LiveFooty.TV. Cloudflare may place strictly necessary cookies when particular security features are triggered. If Cloudflare Web Analytics is enabled, Cloudflare states that it does not use cookies or local storage to collect usage metrics and does not fingerprint individual visitors.
See Cloudflare's cookie information for details of cookies that may be used by its security services.
Browser controls
You can delete or block cookies and local storage through your browser. Blocking all storage may reset layout and bracket choices and may affect advertising. Browser controls do not replace the choices sent through the consent message, so use Privacy choices if you want to change a previous decision.
Changes and contact
We will update this policy when we add or remove a technology or materially change its purpose. Questions can be sent to contact@livefooty.tv. For more about how we use personal information, read our Privacy Policy.